CLIENT: GripX Tyres•CATEGORY: AUTOMOTIVE & ROAD SAFETY

SPEC CAMPAIGN 02

SUPERSTITION NEEDS A BREAK

“Superstitions aren't the problem. Your tyres are.”

01 // CONTEXT

THE BRIEF.

GripX Tyres wanted to tackle monsoon and road safety without showing gruesome crashes or finger-wagging public service announcements that riders immediately tune out.

02 // UNCOMFORTABLE TRUTH

“Every rider blames bad luck, auspicious planetary timing, or a black cat for road skids, while conveniently ignoring that their front tyre has less tread than a wet mango peel.”

03 // CREATIVE THESIS

THE IDEA.

Superstitions Need a Break. Turn a classic cultural superstition—the crossing black cat—into an objective performance benchmark. If your tyres grip, bad luck has nothing on you.

04 // COMPLETE SPEC PACK

DELIVERABLES INCLUDED.

DELIVERABLE 01 // SCRIPT:30 Cinema & Digital

TITLE: THE CROSSING CAT

0:00 - 0:08

VISUAL:Two motorcycles riding side-by-side along a quiet asphalt road on a bright Indian afternoon. Both riders in good spirits.

AUDIO:Throaty exhaust rumble. Birds chirping. Gentle ambient road breeze.

0:08 - 0:18

VISUAL:A sleek black cat saunters out from behind a tea stall and crosses the road. Rider 1 on ordinary tyres panics, stomps his brakes—the rear wheel locks, bike fish-tails uncontrollably, and crashes directly into a municipal garbage heap.

AUDIO:Ear-splitting tyre screech! Dramatic panic honk! Splat into garbage heap.

0:18 - 0:30

VISUAL:Rider 2 on GripX tyres brakes firmly. The tyre bites the asphalt and halts smoothly exactly 2 inches from the cat. The rider looks down, gives the cat an appreciative smile. The cat meows calmly and continues walking. Rider accelerates away.

AUDIO:Crisp, precise ABS tyre bite. Cat: 'Meow.' Voiceover (dry, confident): 'Superstitions aren't the problem. Your tyres are. GripX Tyres. Even bad luck deserves good grip.'

DELIVERABLE 02 // 4-FRAME STORYBOARD

SCENE 1

Two riders cruising on a quiet suburban road.

“Smooth sailing. For now.”

SCENE 2

A black cat casually strolls into the lane with royal confidence.

“The ultimate cultural test.”

SCENE 3

Rider 1 buried in roadside garbage; Rider 2 stationary in front of the cat.

“Outcome determined by rubber, not astrology.”

SCENE 4

Bold acid-yellow typography: GripX Tyres.

“Superstitions need a break. Your brakes shouldn't.”

DELIVERABLE 03 // KEY VISUAL

SUPERSTITIONS AREN'T THE PROBLEM. YOUR TYRES ARE.

Even bad luck deserves good grip. Superstitions need a break. Your brakes shouldn't.

ART DIRECTION: Massive acid-yellow #DFFF00 poster typography, brutalist tyre tread motifs, ultra-black Space Grotesk type.

DELIVERABLE 04 // OUTDOOR BILLBOARD

BLACK CATS DIDN'T SKID ON THIS HIGHWAY. BALD TYRES DID.

PLACEMENT: Western Express Highway & Bangalore Electronic City Flyover

DELIVERABLE 05 & 06 // SOCIAL & DIGITAL CUTDOWNS

ORGANIC HOOK #1

“Blaming a black cat for bald tyres is like blaming the rain for leaving your umbrella at home.”

ORGANIC HOOK #2

“Your horoscope didn't ruin your rim. Your 4-year-old budget tyre did.”

ORGANIC HOOK #3

“Cats have 9 lives. With GripX tyres, you won't need to borrow any of them.”

15-SECOND HOOK:

Black cat steps onto asphalt. Bike stops 2 inches away in total silence. Rider waves. 'GripX. Stop when you want to.'

6-SECOND BUMPER:

Cat stares into camera. Tyre stops with clean grip. Text: 'Superstitions need a break. Your brakes shouldn't. GripX.'

HONEST VERDICT

WOULD YOU MAKE IT?

Vote honestly. Most corporate marketing committees would get nervous. Would you run it?

READY FOR YOUR PRODUCT?

GET YOUR CAMPAIGN.

NEXT SPEC →